Renting mourning wear, to leave room for saying goodbye

The CEO of a company that runs unstaffed rental stores for mourning wear across Japan, a first for the industry, and has raised about 500 million yen in a Series A round, appears with the lead investor from ALPHA. They talk about how the company started and why it competes in a real-world business.

Topics include the problem of having no mourning wear, or none that fits, when a funeral comes suddenly; the ideas he went through, such as a habit-building app and a barter service, before arriving at mourning wear; and why he chose a real-world business rather than betting on generative AI.